NEWS & THOUGHTS

Brand & Business: Google, advertising leaders spark conversations on the magic of creativity in delivering results

By: adobo magazine

MANILA, PHILIPPINES — Google’s Creative Works team met with The Association of Accredited Advertising Agencies in the Philippines (4As) for a discussion about tapping into the magic of science and art to build ideas that make meaningful audience connections and drive business results. Creative Works is Google’s one-stop resource of insights, innovation and inspiring work to help brands and advertisers achieve marketing goals through impactful campaigns.

In photo from L-R: [Seated] Joe Braithwaite, Google’s Head of Creative Works, Southeast Asia; JC Valenzuela, Co- founder and CEO, Propel Manila; Golda Roldan, CEO, Wunderman Thompson; Peach Natividad, Country Lead for Creative Development, Google Philippines; Cookie Quevedo, Creative Director, Propel Manila; Anna Chua-Norbert, Chief Culture Officer, DDB Group Philippines; Norman Agatep, President and Managing Director, Grupo Agatep; [Standing] Pei Ling Ho, Global Creative Director, Google Creative Works; Dan Pambid, Executive Creative Director, Tribal Worldwide; and Greg Martin III, Executive Creative Director, Ace Saatchi & Saatchi.