by: adobo magazine

MANILA, PHILIPPINES — The best and the brightest from the Philippine advertising industry has gathered on the evening of September 16 to celebrate the 24th Agency of the Year Awards, hosted by the Association of Accredited Advertising Agencies in the Philippines, or more commonly known as 4As Philippines. This is the first event after the Covid-19 pandemic where Filipino advertising rockstars will be celebrating together for a night of honoring creativity, innovation, and industry milestones.

The evening was met with cheers and applause from all over the country as the AOYs was hosted on-site at The Penthouse, 8747 in Makati City, and online via live stream on 4As Philippines’ Facebook page. 4As Philippines Committee Chairman and Dentsu Jayme Syfu CEO Ronald Barreiro opened the evening by greeting the guests: “I am grateful that we can finally celebrate together what the industry has to offer, face to face.”

The program then smoothly announced each winner for the “Awards That Matter”:

• The Production Excellence Award – Film: Film Pabrika
• The Production Excellence Award – Audio: SounDesign
• Brand Experience Excellence Award for Creativity and Innovation: Leo Burnett Manila
• Brand Experience Excellence Award for Creativity and Effectiveness: Propel Manila
• Digital Agency of the Year – Creativity and Effectiveness: Propel Manila
• Digital Agency of the Year – Innovation: Propel Manila
• Digital Agency of the Year: Propel Manila
• Media Agency of the Year – Best in Management of Business: UM Philippines
• Media Agency of the Year – Best in Creativity and Effectiveness: UM Philippines
• Media Agency of the Year: UM Philippines
• Next Gen Award – Creative: Bia Famularcano of Publicis JimenezBasic
• Next Gen Award – Account Management: Liza Punzalan of Dentsu Jayme Syfu
• Next Gen Award – Strategy Planning: RJ Paculan of TBWA\ Santiago Mangada Puno
• Best in Leadership and Community Service – Independent Agency of the Year: Octopus & Whale
• Best in Leadership and Community Service – Network Agency of the Year: Wunderman Thompson Philippines
• Best in Market Performance – Independent Agency of the Year: Propel Manila
• Best in Market Performance – Network Agency of the Year: BBDO Guerrero
• Best in Management of Business – Independent Agency of the Year: Seven AD
• Best in Management of Business – Network Agency of the Year: DDB Manila
• Best in Creative – Independent Agency of the Year: Propel Manila
• Best in Creative – Network Agency of the Year: TBWA\ Santiago Mangada Puno
• Independent Agency of the Year: Propel Manila
• Network Agency of the Year: TBWA\ Santiago Mangada Puno