Manila, Philippines — Propel Manila, a local digital indie, known for creating ideas that matter, was recently named 2022 Digital Agency of the Year and 2022 Independent Agency of the Year at the highly anticipated 24th Agency of the Year Awards (AOY). A historic win for the agency! 

The agency also bested all other agencies in the Philippines and won Digital Excellence in Creativity and Effectiveness, Digital Excellence in Innovation, and Brand Experience Excellence in Creativity and Effectiveness. Also noteworthy are their major wins as Independent Agency of the Year Best in Creative and Independent Agency of the Year Best in Market Performance.

“It has always been a pleasure to create ideas that matter for and with the people that matter to us. The journey of creating work that matters to our partner brands, the communities, and to us, has just begun. We will continue to integrate our core values in leading well-balanced lives through our shared vision and culture-fueled aspirations,” says JC Valenzuela, CEO of Propel Manila.

Propel Manila’s Chief Creative Officer Raymund Sison says, “This win is very special to us. It’s a testament not only to great creative work but also to great overall agency health. All thanks to every single talent in our agency who always tries to create work that matters, our dear amazing clients who are always supportive of great creative work and are such a joy to work with, and all our partners and collaborators who are so generous with their time and talent. We are happy and grateful, honored, and humbled to win awards that matter. Thank you 4As for this recognition.”

The annual AOY is hosted by the Association of Accredited Advertising Agencies in the Philippines (4As Philippines) to recognize the best of the best in Philippine advertising and is dubbed as The Award That Matters.