GEO-MOBILE ADS DRAW HUGE CROWDS FOR FILINVEST

Using the geo-mobile application Waze, we turned the act of navigation into a chance to drive people to the Festival Mall River Park for our client’s Christmas Light Show. Simply opening the app within the vicinity of the event displayed an ad for the event that consumers could open to get driving directions. The 2 1/2 week campaign period saw a total of 585,575 impressions, eventually leading to an attendance count of over 17,000 people.