A HIJACKED QUOTE TO JUMPSTART
THE #SURPRISEYOURSELF CAMPAIGN

We hijacked a quote from Apple Co-Founder Steve Jobs to draw attention from the iPhone 6 launch and divert it back to Samsung, a move that was picked up by cnet.com, Rappler, and others.

The hijack, part of the the Galaxy Note 4’s #SurpriseYourself campaign, drove the idea of change being surprisingly easy as a way to switch iPhone users and upgrade existing Galaxy S3 and Note 2/3 users to the Note 4.